Maximize your online visibility and attract more customers with our proven, data-driven SEO (Search Engine Optimisation) strategies. SEO is the practice of optimising your website's content and structure to improve visibility in unpaid search results on search engines like Google. We combine in-depth keyword research and continuous performance monitoring to improve your search rankings and deliver measurable results.
Why SEO Matters
- Websites listed on the first page of a Google Search receive over 90% of the traffic
- Websites listed at position 1 and 2 receive over 50% of the traffic
What does this mean for your website?
Ultimately, if your website isn't being found when it "should" be, you're missing out on valuable Internet traffic. Ensuring your website is found by people searching for your company or brand name is easy, but what about those who don't know your company exists? What about people who are simply searching for a product that you sell? They have have no brand loyalty, and are most likely going to click on the first few results that they are presented with. If your website isn't listed, or if it is buried deep in the search results, those potential customers won't find it.
What Does SEO Involve?
SEO can involve a wide range of tactics - not all of which involve your website directly. However, as Google's primary aim is to serve the best and most relevant results to its users, optimising your website's content is the best way to increase your website traffic. The procedure we generally recommend and implement for our clients is as follows:
- Research: It is important that we understand exactly what your business does and who your target market is. In addition, we need to find out what people are searching for (keywords) and how much competition there is from other websites for those words or phrases.
- Keyword/phrase Selection: Deciding which keywords and search phrases to target ultimately involves assessing the data gleaned from the research and making some decisions about what words and phrases are going to be most successful in driving traffic to your website. Weighing up keyword popularity, competition and relevance are an important part of this process.
- Implementation: Applying keywords and phrases to your website needs to be done naturally and in moderation. Simply slamming keywords into your content is unlikely to work, creates a unpleasant experience for your users and could even get your website penalised by Google.
- Observation & Testing: It can take some time for SEO changes to take effect. Once website content changes have been indexed (scanned and updated) by Google, testing can begin to determine how web pages rank for particular search words and phrases.
- Assessment & Reevaluation: What worked and what didn't? Assess and repeat steps 3 to 5. Multiple iterations may be required to achieve the desired results.
Interested? Contact us for SEO implementation options.